Shopping local means the money you're spending goes directly to your local community. Every dollar you spend is helping provide jobs to the members of your community.
Local business owners tend to treat your experience as a top priority. They want to make sure you're happy and you share your wonderful experience with everyone you know.
Shopping at local boutiques allow you to sometimes find exclusive one of a kind items. I love shopping large retailers but I love finding that special one-of-a-kind item.
When shopping local businesses you have an opportunity to meet the and build a personal relationship with the owner and staff.